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Learning Theory and Concepts

Cognitive-Affective Theory of Learning with Media

Behaviorist and Cognitive Processing Theories

The cognitive-affective theory of learning with media, often abbreviated CATLM, is a theory of multimedia learning developed by the researcher Roxana Moreno as an extension of Richard Mayer's cognitive theory of multimedia learning. Like Mayer's theory, CATLM assumes that learners process information through two separate channels, one for visual and pictorial material and one for auditory and verbal material, and that each channel has a limited capacity for how much information it can hold and process actively at one time. CATLM extends that cognitive account by adding motivational and affective factors, such as a learner's interest, self-efficacy and emotional state, and metacognitive factors, such as a learner's own monitoring and regulation of their learning process, as elements that interact with the cognitive processing of multimedia material and can either support or interfere with learning depending on how a lesson is designed. The theory proposes that a learner's motivation affects how much cognitive effort they are willing to invest in processing multimedia content, so that a well-designed multimedia lesson must attend not only to reducing unnecessary cognitive load, the concern at the center of Mayer's original theory, but also to sustaining the learner's motivation and helping them regulate their own attention and effort throughout the lesson. In education, CATLM has been used to explain why multimedia lessons that are well designed by purely cognitive-load criteria can still fail to produce good learning outcomes if they do not also engage learners' motivation or support their capacity to self-regulate while working through the material.

Facts
Core Claim
Extends Mayer's cognitive theory of multimedia learning by adding that affective and motivational factors mediate the learning process, alongside the cognitive load effects the original theory addresses. 1
Origin Year
2006 1
FAQs

How does the cognitive-affective theory of learning with media differ from the cognitive theory of multimedia learning?

It adds the assumption that affective and motivational factors mediate learning, on top of the cognitive theory's assumptions.

The cognitive-affective theory of learning with media, attributed to Roxana Moreno in 2006, keeps the basic assumptions of the cognitive theory of multimedia learning and adds further ones. The central addition is the affective mediation hypothesis, which assumes that affective and motivational factors mediate the learning process. In practice this means a multimedia lesson is judged not only by how well it manages cognitive load but also by whether it sustains the learner's motivation.
Sources
1. CASTLE: The Cognitive-Affective-Social Theory of Learning (PMC)
Educational Psychology Review
  • Introduction, description of CATLM's extended assumptions
    the affective mediation hypothesis, which assumes that affective and motivational factors mediate the learning process
  • Introduction, attribution of CATLM to Moreno
    the cognitive-affective theory of learning with media; e.g., Moreno 2006
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